Forging the path for African businesses in the global arena through profitable strategies, sustainable practices and a commitment to local stakeholders.

Environmental, Social, and Governance
Brand Management
and Marketing Communications
Corporate Relations
and Engagement

About .

Established in the DRC in 2016, BearCannon initially catered to the mining sector but soon expanded to serve a diverse range of industries. We specialize in ESG principles, public relations, and strategic advisory services, assisting both local and international clients within sectors such as energy, infrastructure, and finance. Our mission is to help businesses thrive by navigating African market challenges and integrating strategically into the global economy.


We believe in maximizing potential. That means no wasted energy.


No two projects are the same. We rise to every occasion differently.


Our openness and clarity is the key to successful relationships.


Our work has a lasting positive impact for everyone involved.



Molly was instrumental in helping us develop opportunities in the market with some of the major mining houses. Together with my team we grew our customer list from a single blue chip client to 5 major blue chip clients in the DRC and as a result monthly revenue in the DRC grew from US$ 1.2 million to US$ 11.6 million.

Josh Foster
African Mining Solutions –


I strongly recommend Molly in a marketing role, but more specifically in the mining and engineering disciplines as it is here that she has honed her skills.

George Wilson
George Wilson Terramec –


Molly’s expertise in the mining sector helped to create a unique message and brand placement ideas that reach our target market. My business development team now have the tools they need to approach new clients with confidence.

Tracy Roy
Kilele –


Local Industries Networking Community

The motivation for starting The LINC, was to create a collaborative networking experience & discussion platform where senior executives from across the value chain could gather to share knowledge, experience and developments that have the power to uplift all stakeholders. – Molly Concannon



We offer expert ESG advisory services, guiding your company through the implementation of sustainable and ethical strategies, risk management, and stakeholder value creation. Ensuring an enhanced ESG scorecard.


Our comprehensive business development services foster sustainable and responsible growth, from identifying new leads to managing strategic events.


BearCannon continues to offer exceptional brand management and marketing services, ensuring your company’s image and key message remain consistent across all platforms.


We specialize in managing media relations, investor relations, and community engagement. We ensure that all stakeholders are well-informed and your organization’s impact remains positive.

Meet Molly & Avalon.

Molly James Concannon has a BSBA in International Business & Marketing from Georgetown University's McDonough School of Business. She began her career in Southern Africa focused on research, sales, promotion & investments into the mining sector, eventually managing 8 counties in Central and Southern Africa. Molly has been living in the Democratic Republic of Congo since 2016 where she founded a marketing consulting firm, Bear Cannon, dedicated to the mining and supporting industries. The scope of services includes Business Development, Brand Management & Marketing Communications, Corporate Relations & Events. Molly’s passion for African Business Development is clear as she has made a life here in Kolwezi, focusing on the responsible sourcing of copper & cobalt. Molly is a golfer, a scuba diver and a mother to one very spoiled Rottweiler, Roman.
Avalon Rose Gullan, equipped with a background in Strategic Brand Management and an MBA from the Global Business School of Barcelona, brings a wealth of knowledge to Bear Cannon. Born and raised in Johannesburg, South Africa and currently living in Cape Town, her heart beats for the African landscape. She is focused on growing brands responsibly and successfully, carving out unique, sustainable pathways for businesses in Africa. Outside work, she cherishes her time with the ocean, culinary explorations, and her two beloved cats, Maui and Maze. Avalon's approach intertwines sustainability, strategy, and heartfelt dedication to African business development.